Youtree is a facility, as a place to promote regional industries, directly connected to JR Hachinohe Station, which provides demonstration sales of local products, restaurants and accommodation. On the first floor, visitors can enjoy shopping with 1,800 items of local specialties, and on the second floor, they can see the performance for traditional crafts and also try hands-on experiences such as Nanbu senbei (cookie) making, Nanbu Hishi-zashi (local embroidery), Nanbu Sakiori (local textile).

Between Yutree and Hachinohe Station, there is Ekimae-yokocho, which offers demonstration for local products. One is the place for squid products such as “Ika-sugata-yaki (grilled hole squid)”, where visitors can watch its process and buy the products.